Why eGift Cards Trend as Employee Gift in 2024

May 2, 2024

Why eGift Cards Trend as Employee Gift in 2024
Why eGift Cards Trend as Employee Gift in 2024
Why eGift Cards Trend as Employee Gift in 2024
Why eGift Cards Trend as Employee Gift in 2024

eGift cards are making waves as the go-to employee gift idea in the modern workplace. They've become the cornerstone of employee appreciation programs, resonating with businesses' increasingly adopting digital-first approach. Here are factors that make eGift cards a standout choice for companies in 2024.

Instant Gratification and Convenience

The digital era has brought about a demand for immediacy and convenience. eGift cards rise to this challenge by providing instant gratification, a significant draw for employees who value rapid rewards. The ease of delivery via email or other online platforms aligns perfectly with the contactless and digital-first world we navigate. As the workforce continues to shop online, digital gift cards deliver a seamless experience, sidestepping the unnecessary complexity of physical gifts.


Their popularity is unwavering, with eGift cards accounting for approximately 30% of all gifts during Employee Appreciation Day celebrations, as reported by the OnGoody study. Their convenience and versatility have solidified their position as a beloved employee gift idea across various industries.

Personalization and Choice

Personalization is not just a buzzword; it's an expectation. Today's employees want the freedom to choose a gift that resonates with their unique tastes and needs. Whether it’s kitchen gadgets, the latest tech, wellness products, or something else, digital gift cards empower employees to select exactly what they desire, ensuring every gift is a perfect fit.

Evolving Trends and Gen Z Influence

The tastes and preferences of the younger workforce, particularly Gen Z, are reshaping corporate gifting trends. Their inclination towards gift cards is part and parcel of the broader adoption of this employee gift idea. Seasonal gifting and sustainability add layers to the evolving landscape, with users willing to invest in eco-friendly gifting options.

Holiday Gifting and Brand Relationships

During festive periods, companies often search for gifts that convey appreciation and embody the season's spirit. eGift cards are versatile, allowing employers to align their gifting with holiday themes and company values. This adaptability not only pleases employees but also fortifies brand connections, setting the stage for a lasting relationship between the employer and the workforce. 

In pursuing employee satisfaction, convenience, personalization, and evolving preferences have made eGift cards the top employee gift idea. In 2024, businesses would do well to integrate digital cards into their gifting practices, delivering a positive and gratifying experience to their employees. This strategy is more than a trend; it's a powerful tool for fostering a motivated and loyal company culture.

Celebrate Employees Effortlessly with Trove

Ready to revolutionize your company's approach to celebrating milestones and special occasions? Trove is the reliable personal assistant you've always yearned for. With Trove, scheduling and automating eGift Cards for any event is a walk in the park—we handle the details so you can focus on what matters. Empower your employees with the freedom to choose from top brands, all while enjoying the benefits of predictable budgeting. Effortless tracking and reporting? Absolutely. International reach? You bet. It's time to navigate the smooth waters of corporate gifting. Book a demo with Trove today!